Daniel Jebbison has turned down a move to Blackburn Rovers, opting to stay at Bournemouth and compete for a first-team spot under new manager Marco Rose. The 22-year-old striker, who spent last season on loan at Preston North End, scored in Bournemouth’s 4-1 pre-season win over St Pauli and reaffirmed his commitment to the Cherries.

What happened?

Jebbison, linked with Blackburn Rovers for most of July, traveled with Bournemouth to Austria for their pre-season tour. His goal against St Pauli on Friday reinforced his determination to remain at the Vitality Stadium. "My ambitions are to stay here, play, and help the team as much as I can," he told the Daily Echo. "I’m just here, I want to be here. I’m excited and taking it day by day."

Why it matters for Preston

Preston, who finished 14th in the Championship last season with 60 points (15W-15D-16L), had Jebbison on loan in 2025. His decision to stay at Bournemouth removes a potential transfer target for Ryan Lowe’s side, who are looking to strengthen their attack ahead of the new campaign. Preston’s recent form-two consecutive losses-highlights their need for reinforcements.

What comes next?

With Jebbison committed to Bournemouth, Blackburn Rovers may turn to other targets. Preston, meanwhile, will likely shift their focus to alternative strikers. The Lilywhites ended last season with 55 goals scored and 62 conceded, finishing 35 points behind leaders Coventry. Their last result, a 1-3 loss to Southampton on May 2, 2026, underscores the need for improvement.